Using and disabling cookies

We use cookies and web beacons in the same way as we do in online communications to improve the quality of our services and the visitor experience, and to display more relevant and relevant advertising in the online space by running behavioural marketing. We do this with the explicit consent of our visitors, who agree to the use of cookies in our cookie banner. You can change the default settings by clicking on the link in the banner and disable all but the cookies necessary for the basic operation of the website. The storage time, name, and purpose of the cookies are indicated in the table below, which can be changed at any time by clicking on the button on our site.

UserMatchHistoryLinkedInUsed for id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner30 daysmarketing
_fbpFacebookUsed to distinguish and keep track of unique users.3 monthsmarketing
gagoogleUsed to distinguish users.2 yearsanalytics
_ga_*googleUsed to persist session state.2 yearsanalytics
_gidgoogleThe functionality is: to store and count pageviews.1 dayanalytics
_gat_gtag_UA_*googleThe functionality is to store a unique user ID.1 minuteanalytics
__hssrchubspotWhenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.sessionanalytics
__hsschubspotThis cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.30 minutesanalytics
__hstchubspotThe main cookie for tracking visitors.6 monthsanalytics
hubspotutkhubspotThis cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.6 monthsanalytics
AnalyticsSyncHistoryLinkedInUsed to store information about the time a sync took place with the lms_analytics cookie30 daysanalytics
ad_storageBuildextStores the user consent for targeted cookies.1 yearnecessary
analytics_storageBuildextStores the user consent for performance cookies.2 yearsnecessary
functionality_storageBuildextStores the user consent for functionality cookies.3 yearsnecessary
__cf_bmCloudflareCloudflare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. The cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for these bot solutions to function properly.30 minutesnecessary
wp-wpml_current_languageBuildextStores the current language. This cookie is enabled by default on sites that use the Language filtering for AJAX operations feature.sessionnecessary
bcookieLinkedInBrowser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform1 yearnecessary
langLinkedInUsed to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.sessionnecessary
li_gcLinkedInUsed to store consent of guests regarding the use of cookies for non-essential purposes6 monthsnecessary
li_mcLinkedInUsed as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side.6 monthsnecessary
lidcLinkedInTo facilitate data center selection24 hoursnecessary

Technical data and cookie management

Our system automatically records the IP address of the user’s computer, the starting time of the visit and, in some cases, the type of browser and operating system, depending on the computer’s settings. The data thus recorded cannot be linked to other personal data. The data are processed for statistical purposes. Cookies allow the website to recognise previous visitors. Cookies help us to optimise the website, to tailor the website’s services to users’ habits. Cookies can also be used to:

  • remember the settings so that the user does not have to re-enter them when entering a new page,
  • remember previously entered data, so you don’t have to re-enter it,
  • analyse the use of the website in order to make improvements using this information to ensure that it works as well as possible for the user and that the user can easily find the information they are looking for,
  • monitor the effectiveness of advertising.

If we display various content on the website using external web services, this may result in the storage of some cookies that are not under the control of BuildEXT Ltd. as the Data Controller, so we have no control over what data these websites or external domains collect. Information about these cookies is provided in the policies for the relevant service.

As the Data Controller, we use cookies and web beacons, pixels to display advertisements to Users via Google and Facebook, subject to their explicit consent. This also applies to the transmission of event data such as page views or the completion of a form. The data processing is carried out without human intervention.

The user can set their web browser to accept all cookies, reject all cookies, or notify the user when a cookie is received. The setting options are usually found in the “Options” or “Settings” menu of the browser. By disabling cookies, the User acknowledges that without cookies, the website will not function fully. The detailed information available on the English website www.aboutcookies.org will also help you with the settings in the various browsers.

Google Ads

We use an online advertising program called “Google Ads” and we use Google’s conversion tracking service as part of this. Google Conversion Tracking is an analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). When you visit a website using a Google ad, a cookie is placed on your computer for conversion tracking. The validity of these cookies is limited. When the User browses certain pages of the website and the cookie has not expired, Google and the Data Controller may see that the User has clicked on the advertisement. Each Google Ads customer receives a different cookie, so they cannot be tracked through the Ads customers’ websites. The information obtained through conversion tracking cookies is used to provide conversion statistics for Ads customers who opt for conversion tracking. Customers are then informed of the number of users who click on their ad and are referred to a page with a conversion tracking tag. Conversion tracking can be disabled by disabling the option to set cookies in the browser. More information and Google’s privacy statement can be found at https://policies.google.com/privacy.

Google Analytics

Our sites use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics also uses cookies, which are saved on your browser device to help analyse the use of the website you visit, and we may use this information for marketing purposes with your consent. The information generated by the cookie about the website you visit is usually transmitted to and stored by Google on servers in the United States. By activating the IP anonymisation on the website, Google will previously shorten the IP address of the user within the Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Google will use this information to evaluate the usage patterns of visitors to our website, to compile reports on website activity for us and to provide us with additional services relating to website and internet usage. Google Analytics will not associate the IP address transmitted by your browser with any other data held by Google. The storage of cookies can be prevented by configuring your browser accordingly, in which case you may not be able to use all the functions of our website to their full extent. You can also prevent Google from collecting and processing data (including your IP address) about your use of this website by using the browser plugin https://tools.google.com/dlpage/gaoptout?hl=hu.

We also use Google Analytics to analyse the traffic on our website for system development purposes, in which case we do not collect any personal data. Such data will be shared with other Google services for development purposes.

Facebook ads

As a Data Controller, we use Facebook’s advertising system and the Facebook pixel solution. Facebook Ads is a service of Facebook Inc., 4 Grand Canal Square, Dublin Ireland. When visitors visit one of our websites, a cookie is placed on their computer with their consent. The validity of these cookies is limited. When visitors browse certain pages of the website and the cookie has not expired, Facebook and the Data Controller can see which pages the visitor has visited and which pages they have viewed. Each visitor receives a different Facebook cookie, and the information we obtain from these cookies helps us to serve ads to our website visitors more accurately, as well as providing us with conversion information.

If the visitor does not want conversion tracking, they can disable the option to set cookies in their browser, after which our visit and conversion tracking statistics will not include their data. We also use the cookie installed by Facebook Pixel to collect events from visitors to our websites, such as visiting the site or filling in a form, after their explicit consent. By withdrawing the consent required for the Facebook pixel to work, the associated cookies are deleted from the browser when the page reloads. You can change your own advertising preferences on the Facebook interface at https://www.facebook.com/ads/preferences, and Facebook’s privacy information can be found at https://www.facebook.com/privacy


We use HubSpot for our online presence, marketing and sales activities. We use HubSpot’s integrated marketing features to, among other things, provide statistics on our web presence, social media activity, contact management, landing pages, user interactions in chat or offline chat, contact forms, etc. A limited number of authorised users have controlled access to data stored on Hubspot. Access to this data is only permitted to authorized employees of BuildEXT Ltd, related companies, and third parties providing marketing and business development services related to BuildEXT’s online presence on behalf of BuildEXT. No data will be transmitted to third parties except as necessary for the preparation of a contract, the execution of a contract or a request for a sales offer. Hubspot services are used in accordance with the EU Standard Terms. Hubspot acts as a data controller for our company and acts solely under our instructions.

On our sites, cookies are used by HubSpot. HubSpot uses the information provided by cookies to evaluate, analyse and log the use of the website by visitors, to compile reports and analyses of website activity and internet usage. The types of data collected are: browser type and version, operating system, referring URL, subpages loaded, their date and time, IP address, ISP and similar information to avert risks in the event of an attack on the provider’s information technology systems. When you fill in the forms on our pages (after accepting the privacy statement), the information you enter is sent to HubSpot’s CRM system, where marketing automation processes can be used to automatically process the data and make decisions.

On our website you have the option to subscribe to our newsletter, these newsletters or emails contain measurement pixels that are downloaded from HubSpot’s servers when you open the email. The data uploaded to Hubspot’s system helps us to understand the information needs of newsletter subscribers, their newsletter content consumption habits and to deliver future content that is improved based on the results. To this end, HubSpot’s system provides us with certain data (information about your browser and the device you use, IP address, time of download, the fact that the email was opened, the time the links in the email were clicked). Hubspot’s privacy statement can be found at https://legal.hubspot.com/privacy-policy.

Lead Forensics

The Lead Forensics tool uses IP tracking for identifying businesses and is not the same as cookies. The Lead Forensics tracking code will only provide information that is readily available in the public domain. It does not, and cannot, provide individual, personal or sensitive data regarding who has visited the Buildext website. It will provide information on what companies have visited our website by identifying by way of their IP address. This data may be used by us to contact the business about their experience or for marketing purposes. We will not pass this data to third parties for any reason. More information can be found at www.leadforensics.com.


Hotjar Ltd’s cookie-based service generates a so-called heat map based on the user’s mouse movements and clicks, which provides information about the user’s behaviour on the website. These are viewed anonymously by BuildEXT and are used solely for the purpose of designing and optimizing the user interface of the website. Cookies set by Hotjar Ltd. can be managed here: https://www.hotjar.com/legal/compliance/opt-out.

Browser cookie settings

You can find out about cookie settings for the most popular browsers by following the links below:

If you have any questions about our use of cookies, please contact us at office@buildext.com.