Digital Maslow and the After Covid Generation

Many people don’t see it yet, but after the lockdown, something changed radically. A part of our society – especially the young – will never return to how it was before.

For the AC (After Covid) generation, work will in most cases mean 8 hours of time traveling back to oldschool: use outdated tools and take orders from managers who do not share information and lead their teams as partners, but restrain the flow of information and dominate to maintain their visible status in the organigram.

This is not acceptable for this generation, so they leave as soon as possible. For them, the new norm is digital, a constant online presence, knowledge sharing, and networking. Constant change, even several times a day. That we no longer travel and meet, but are present remotely, anywhere, anytime.

Our communication and our relationship with places and people have changed. And has it gotten better?

It depends on how we react to it.

But whatever we think, it is here and it is reshaping more and more areas. It makes no difference what we think about it. Whether we condemn it, or whether anyone has even asked for our opinion. It doesn’t change anything.

A bit confusing, perhaps, but that’s what I thought of this new approach to the digital Maslow pyramid of human needs hierarchy after a weekend of many realizations.

I think this figure captures the essence of this phenomenon.

You can mourn, condemn and take early retirement or become a social worker.

Or you can remain optimistic, build a good company, recognize and embrace change, adapt, and move forward at a fast pace.

To each according to his or her own temperament.